The Belgrade Window Souvenir Shop of the Belgrade Cultural Center is richer for one more souvenir programme. It is a collection of souvenirs ETHNIC CHIC, created by the artist and designer Ivana Kalina Mitrovic (Copy: Gordana Jelisijević). At the T-shirts, cups, coasters, substrates for the computer mouse, bags, alarm clocks, there is the Kalemegdan fortress as a dominant motif, with stylized human motifs taken from old carpets and motifs of animals and tools, with good luck charm from the 18 century.

My intention is to use traditional motifs into new, modern way in order to customize the national artistic heritage to the contemporary, postmodern aesthetics. Within the collection ETHNIC CHIC, a characteristic motif of Belgrade, the Kalemegdan Fortress, goes along with stylized anthropomorphic motifs of man and woman taken from carpets from Dobanovci (1890) and Sabac (half of the 20th century) areas, and graphic motifs of stylized animals and tools from the necklaces - good luck charm dating 18th century, found in the vicinity of Pirot, says the author.

Ivana Kalina Mitrovic (Ivanjica, 1971) obtained her master's degree at the Faculty of Fine Arts in Belgrade 2003. In addition to painting, she deals with the applied design. Her work is inspired by the popular ornaments from carpets and embroidery and archaeological material. She uses screen-printing technique in textile, ceramics and other materials. She exhibited at the Griffon in 2006, Belgrade Design Week 2007, 2008. Mixer and Design Expo in 2009. Member of ULUS since 1995. He lives and works in Belgrade as a free lance artists.