CONFERENCE Audience Development within Classical Music 2022

13.05.2022., 10:00

Forth edition of the Conference will be held in the Artget Gallery. It is part of the program Swedish Vibes in Culture supported by Swedish Embassy in Belgrade.

Domain: Classical music: audience development
When: 13 May 2022
Place: Cultural Center of Belgrade, Zoom application
Language: English
Partners: Orfeus Culture Project Agency, LED DISTRICT, Cultural Center of Belgrade
Target group: musicians, students of arts, culture managers, PR agents, activists and cultural workers, journalists
Supporters: Swedish Embassy in Belgrade, AVL Project

Please register here.

Conference programme:

Registration in the hall

Welcome speech
Zorana Djaković Minniti, Assistant Director for Programmes, Cultural Center of Belgrade, Serbia
Milica Lundin, pianist, culture project manager Orfeus Culture Project Agency, Sweden

Panel 1: Musical education as an audience development strategy
Different teaching models/methods/tools and their dependence on national cultural policy; Digital versus acoustic instruments in teaching; Sound engineering; Private and online teaching; Private versus public music schools
Milica Lundin, pianist, culture project manager Orfeus Culture Project Agency, Sweden
Patrick Jovell, pianist/ piano pedagogue/ journalist, Sweden
George Fredrick Litterst, pianist, CyberConservatory, USA
Professors Aleksandra and  Vojislav Ivanović, Music Academy in East Sarajevo, BIH
Dobrivoje Milijanović, Phd sound designer, lecturer at Faculty of Drama, University of Arts, Serbia


Panel 2: Musical materials and copyrights
Accessibility of classical scores and other materials; Copying school texts and music sheets; Online and digital sale; Instruments and their maintenance
Marijana Dujović, musicologist, Serbia
Boris Vrbanec, concert piano technician, general manager at PIANO LAND, Serbia
Ann-Charlotte Hell, program director Live Cultural Heritage, Royal Academy of Music, Sweden
Eva Helenius, director, museum Klaverens Hus, Sweden
Pavle Pavličić, solicitor, SOKOJ- Organization of Music  Authors of Serbia
Filip Krumes, violinist, luthier, Serbia


13:30- 14:30

14:30- 14:45
Registration in the hall

Panel 3: New, post-pandemic ethics in the world of classical music
Respecting the audience’s wishes; Balance between funding and programing; Common values of production-audience-performance team; How to execute a friendly media campaign in post-covid times?
Milica Lundin, pianist, project manager Orfeus Culture Project Agency, Sweden
Prof. Maja Rajković, pianist, Faculty of Music, University of Arts, Serbia
Vesna Marjanović, General secretary of Europa Nostra, Serbia
Prof. Danijel Cerović, guitarist, founder/ general director of  Guitar Festivals in Nikšić and Tivat, Montenegro
Jovanka Višekruna Janković, pianist, founder/ director ArtLink Festival, Serbia


16:15- 17.15
Conclusions/recommendations of the conference

Workshop: Become a cultural entrepreneur
Right motivation for the startup of a cultural agency/school/studio; Which difficulties should you expect?
Boško Radojković, guitarist, Founder/director Guitar Art Festival, Serbia